Projects
Thank a First Responder Day (TAFRD) Campaign Report
This campaign report was done when I was at the University of Canberra.
The TAFRD campaign will have the key message of “More Hands Make Light Work”, and “A Gesture of Gratitude" as the catchphrase. Gratitude for first responders and their families will be displayed across Australia. The campaign aim is for TAFRD to expand and become a national day embedded within the Australian community. The objective of the campaign is to increase awareness and engagement on TAFRD’s social media and to get more people to participate in TAFRD.
I was responsible for the background analysis, the majority of the market research and the primary research, as well as primary and secondary target audience development and rationale. We worked amazingly as a team and we are incredibly proud of what we have produced.
Project Management Report
One of the skills needed for professional communicators is to manage projects, either informally or formally. For this assignment, I was in charge of writing the proposed faculty study tour program, stakeholder analysis matrix and stakeholder communication plan. After completing this unit, I was able to do scheduling better with Gantt chart, budgeting, risk management plan, stakeholder analysis matrix and stakeholder communication plan.
I received a Distinction for this assignment.
Drunk Driving Campaign
The purpose of this proposed campaign is to reduce the number of drink driving injuries and fatalities by encouraging Australians to not drink drive. The campaign intends to alter the thought process of Australian’s when they are considering driving home whilst over the BAC legal limits. The campaign will raise questions such as ‘are you really okay to drive?’.
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I have a better understanding of social marketing campaigns after doing this assignment. I received a Distinction for this assignment.
Organising a Charity Event
When I was Malaysia, my teammates and I organised a Christmas event to raise money for Shelter Home for Children. I was in charge of the Gantt chart to make sure everything is being executed as planned like a project manager, liaising with the suppliers, assisting the event leader and writing the post event report.
The theme of the event is Tis The Season to Boogie. It had 370 participants and it was also featured on The Star online.
Video Production (Music Video)
My teammates and I produced a music video for our video production assignment. I was the location manager for the shoot, prop and wardrobe manager, and the assistant video editor. I am credited at the end with the name Teo Yearn Rhan.